Welcome to the Holiday Art Sales Lab!
This is an 8-week program designed to help launch and promote a holiday sales shop for your artwork! As a member of Art Marketing Masters, you are eligible to participate in the program at NO extra fee! The idea is to get you on the fast track to holiday sales with a clear and focused strategy.
During this process you’ll learn a PROCESS to launching a sales campaign for your art shop that will carry you beyond this Holiday season. The process that you’ll learn can be duplicated in all your overall online shop and sales campaigns.
Week 1, October 14 Create your Holiday Sales Strategy / Plan (Niche / Series, Target Audience & Products to sell)
Week 2, October 21 Set up your sales platforms. Shop, Facebook and Instagram, Mailing List
Week 3, October 28 Product Sales Preparation Create product promotion artwork, descriptions, pricing strategy, delivery methods, costs, etc.
Week 4, November 4 Content Creation – create content to support the sales strategy
Week 5, November 11 Content automation –schedule content through December 30
Week 6, November 18 Facebook / Instagram Advertising Kick-off (optional paid). (Free posting suggestions for those without ad budget)
Week 7, November 25 Black Friday Offering / Cyber Monday Offering (Strategies, Ideas & Inspiration for your Offer)
Week 8, December 2 Sales Events (pop-up shops, giveaway, etc.)